Multiple Choice
________ is a construct equivalence issue that deals specifically with whether a given concept or behavior serves the same role or function in different countries.
A) Conceptual equivalence
B) Item equivalence
C) Functional equivalence
D) Category equivalence
Correct Answer:
Verified
Correct Answer:
Verified
Q20: Scalar equivalence, also called metric equivalence, is
Q21: When conducting international marketing research, the researcher
Q22: When conducting marketing research abroad, researchers must,
Q23: In the United States and Canada, the
Q24: Some governments, particularly in advanced countries, do
Q26: In countries such as in eastern Europe
Q27: Home country laws relate to national security,
Q28: Which of the factors below inhibit high
Q29: From the standpoint of international marketing research,
Q30: In the legal environment of the framework