Multiple Choice
Businesses must focus on fewer customer segments and serve them well with fewer brands, otherwise they face
A) increased competition.
B) increased distribution.
C) escalating costs.
D) smaller product development budgets.
E) smaller marketing communications budgets.
Correct Answer:
Verified
Correct Answer:
Verified
Q13: Smart businesses use their segmentation to direct
Q14: Even with customer segmentation, salespeople do not
Q15: Emerging segments are often the source of<br>A)
Q16: By offering all customers the same value
Q17: Segmenting by market, not by product, is
Q19: The easiest way to segment customers is
Q20: Emerging segments are often the source of
Q21: Usage segmentation studies psychographic variables for segmenting
Q22: If a business is using the same
Q23: Every business needs to decide whether it