Multiple Choice
Targeting large customers may not be profitable because
A) of higher sales volumes.
B) of their attractiveness.
C) they may be more expensive to serve.
D) of demographic variables.
E) of psychographic variables.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q36: Why is a business wasting resources if
Q37: A marketer that does not recognize customer
Q38: Psychographics do not tell companies what markets
Q39: A business that divides its customers into
Q40: The ideal method for segmenting customers on
Q42: If not all customers are created equal,
Q43: In addition to customer needs in the
Q44: Although customer needs change over time, market
Q45: Segmenting and targeting customers enables a business
Q46: One of the common pitfalls in market