Multiple Choice
The first basic principle of market segmentation is that
A) market share is the most important factor.
B) all customers are created equal.
C) becoming bigger means becoming more profitable.
D) the size of the business matters to customers.
E) a business exists to be profitable.
Correct Answer:
Verified
Correct Answer:
Verified
Q68: Arbol Industries' offers to provide their industrial
Q69: Explain why segmenting customers by demographic variables
Q70: Customer segments differ not only in needs,
Q71: Explain how segmenting and targeting customers was
Q72: The best way to segment customers is
Q73: How should a business select customers to
Q74: Sony focused on this emerging segment when
Q76: The business world has seen an explosion
Q77: W. L. Gore & Associates successfully marketed
Q78: Segmenting customers by demographic variables is<br>A) highly