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    Exam 32: Developing a Strong Marketing Plan
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    In a Marketing Plan, Competitors Are Profiled in Terms of
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In a Marketing Plan, Competitors Are Profiled in Terms of

Question 19

Question 19

Multiple Choice

In a marketing plan, competitors are profiled in terms of


A) size.
B) customer profile.
C) advertising spending.
D) share of voice.
E) media plan.

Correct Answer:

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