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    Exam 32: Developing a Strong Marketing Plan
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    Why Does the Textbook Author, Ajay Sirsi, Think an OTSW
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Why Does the Textbook Author, Ajay Sirsi, Think an OTSW

Question 34

Question 34

Essay

Why does the textbook author, Ajay Sirsi, think an OTSW analysis should be used instead of a SWOT analysis?

Correct Answer:

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A traditional SWOT analysis often leads ...

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