W W Grainger, a Leading Supplier of Facilities Maintenance Products, Successfully

Multiple Choice

W. W. Grainger, a leading supplier of facilities maintenance products, successfully switched its customers to a web-based ordering system and ensured a high degree of customer satisfaction by

A) offering incentives.
B) using disincentives.
C) managing the fears of its sales force.
D) increasing channel costs.
E) eliminating commissions.