Multiple Choice
The Healthy Tasty Company lost a customer for life because the marketing function failed to
A) test its new soup with focus groups.
B) anticipate its competitor's introduction of a me-too product.
C) train all company employees to focus on the customer.
D) allocate sufficient funds for advertising.
E) include media other than magazines in its product launch.
Correct Answer:
Verified
Correct Answer:
Verified
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