Multiple Choice
GE Healthcare tried to differentiate a commodity product by offering consulting services; however, it failed to recognize that when different parts of the company do not focus on the customer,
A) the sales cycle is shortened.
B) the pocket price is higher.
C) increased marketing communications is required.
D) it over-serves the customer.
E) they do not have the same goals.
Correct Answer:
Verified
Correct Answer:
Verified
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