Multiple Choice
In a typical customer satisfaction survey, the best indicator of business performance is
A) the percentage of customers who are willing to recommend the firm.
B) the percentage of customers who plan to repurchase from the firm.
C) the number of customers who scored a 5 (very satisfied) .
D) the number of customers who scored a 1 (very dissatisfied) .
E) the average satisfaction score.
Correct Answer:
Verified
Correct Answer:
Verified
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