Multiple Choice
Traditional segmentation methods do not work on the internet because they make use of
A) customer characteristics.
B) marketing goals.
C) usage information.
D) sites visited.
E) marketing tactics.
Correct Answer:

Verified
Correct Answer:
Verified
Q26: By understanding customer needs, ACE Hardware has
Q27: Companies with higher customer satisfaction scores experience
Q28: Loyal customers are more profitable and cost
Q29: Different levels of customer satisfaction have tremendous
Q30: In the final step of sustaining improvement,
Q32: The lowest box score (percentage of customers
Q33: Explain how a business can use the
Q34: While advertising creates only a short-term gain,
Q35: Being more price-insensitive is a characteristic of
Q36: Shareholder value is created by<br>A) investment in