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As Discussed in the Text, When Purchasing a Car, People

Question 158

Multiple Choice

As discussed in the text, when purchasing a car, people end up paying a bit more attention than intended to choices such as color and engine size, and a bit less attention than intended on information such as the chances of fatalities should there be an accident with the car. This pattern can be taken as evidence for ____.


A) the status quo bias
B) the certainty effect
C) risk aversion
D) the Zeigarnik effect

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