Scenario C

Multiple Choice

Scenario C. Caroline is a marketing representative for a publishing house. She is about to set her yearly goals with the manager of her department. There are a few goals that they are considering:
1. Increase her sales from 10,000 units to 20,000.
2. Design a cause marketing event to benefit St. Jude's Children's Hospital.
3. Develop a campaign to promote a product to overweight teens.

-Caroline knows that in a great year a representative may improve her sales by about 25%,so which of the following goal criteria would be a problem for the first goal listed above?

A) Meaningful
B) Challenging but attainable
C) Acceptable
D) Well compensated
E) Specific and quantifiable