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Scenario B

Question 95

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Scenario B. You work for a new start-up marketing consulting firm. There are five highly-opinionated but very committed employees in your group. The owner firmly believes that he should make every decision since he is, as he often says, "the one who signs the checks." While this is true, he often jumps to conclusions, and doesn't even take time to diagnose the problem at hand because he does not like to ask you and your colleagues for your opinions. It has become a very emotional and personal issue for all of you. At this point, most people in the firm agree that the decision making of the owner is going to destroy the young firm before it even really gets started.
-Suppose the owner tells you that the reason he makes every decision himself is because he believes that he can control what happens in the business.This unrealistic view is called


A) framing effects.
B) discounting the future.
C) time pressures.
D) the illusion of control.
E) disillusionment.

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