In the Study About How to Encourage Hotel Guests to Reuse

Multiple Choice

In the study about how to encourage hotel guests to reuse their towels thereby promoting conservation, which type of message was the most effective?

A) one that simply provided a general environmental focus
B) one that invited guests to "partner" with the hotel to protect the environment
C) one that invoked the norm of reciprocity by noting that the hotel was doing its part to protect the environment and inviting the guest to do his or her part
D) one that clearly portrayed environmental damage with photos of decimated landscape