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    Advertising and Promotion Study Set 2
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    Exam 14: Sales Promotion
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    Another Name for Account-Specific Marketing Is
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Another Name for Account-Specific Marketing Is

Question 26

Question 26

Multiple Choice

Another name for account-specific marketing is:


A) a planogram program.
B) comarketing.
C) dual sponsorship.
D) piggyback marketing.
E) key-account communications.

Correct Answer:

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