In a Sales Promotion Sponsored Jointly by Puerto Rico Tourism

Multiple Choice

In a sales promotion sponsored jointly by Puerto Rico Tourism Board and Rums of Puerto Rico,couples were invited to enter a contest for a chance to win the perfect wedding.According to the ad,enjoying Puerto Rican hospitality is "As Easy As Saying I Do." The contest is an example of:

A) a nonfranchise building promotion.
B) a franchise building promotion.
C) a high-involvement sales promotion.
D) a sales promotion trap.
E) event marketing.