Multiple Choice
Which of the following statements about the use of premiums as a sales promotion tool is true?
A) The use of premiums is very popular among fast food restaurants as a way of attracting children.
B) Premiums are not subject to restrictions from industry and government agencies.
C) Redemption rates for mail-in premium offers are very high.
D) Consumers are always required to pay at least some of the costs of a premium offer.
E) Mail-in premiums offer immediate reinforcement to the purchaser.
Correct Answer:
Verified
Correct Answer:
Verified
Q81: Consumer-franchise-building for a brand:<br>A)is the exclusive responsibility
Q82: Which of the following statements about event
Q83: Heinz Foods created a Cinco de Maio
Q84: In many areas of the country,supermarkets have
Q85: Which of the following sales promotion techniques
Q87: Electronically dispensed checkout coupons:<br>A)generate impulse buying and
Q88: Affixed to the front of a bag
Q89: Which of the following serves as a
Q90: Payments offered by manufacturers to resellers for
Q91: May is National Arthritis Month.To celebrate this