Why Have Frequency Programs Become So Popular with Marketers

Multiple Choice

Why have frequency programs become so popular with marketers?

A) Frequency programs support the goal of customer retention.
B) Frequency programs are especially effective when used for a new product introduction.
C) Frequency programs are a type of sweepstakes that generate a great deal of consumer interest.
D) Frequency programs allow marketers to set cookies so they can track consumers' activities.
E) Frequency programs are a promotional form of brand extension strategies.