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Intel and Several Different Manufacturers of Personal Computers Have Joined

Question 97

Multiple Choice

Intel and several different manufacturers of personal computers have joined to create and sponsor ads that promote both the computer and the microprocessor by sharing the cost of advertising.Intel and the PC manufacturers are using:


A) cooperative advertising.
B) forward promotion.
C) dyadic communications.
D) comparative advertising.
E) diverting.

Correct Answer:

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