Multiple Choice
What was the primary objective marketers sought when they first employed the Internet as a communications tool?
A) To sell their product
B) To stimulate repurchase of their product
C) To level the competitive playing field
D) To disseminate information
E) To create a competitive advantage
Correct Answer:
Verified
Correct Answer:
Verified
Q49: Which of the following has been cited
Q50: Regular sponsorship occurs when:<br>A)the sponsor participates in
Q51: _ are ads that appear underneath the
Q52: _ allows the viewer of a television
Q53: Recent press releases about what is going
Q55: While Ginger waited for iVillage.com's apparel site
Q56: When Dakota checked her e-mail after returning
Q57: _ may take on a variety of
Q58: YouTube is an example of:<br>A)social networking site.<br>B)user
Q59: _ dominates the paid search advertising market.<br>A)Netscape<br>B)GoArmy.gov<br>C)Google<br>D)Yahoo<br>E)Microsoft