Multiple Choice
Buick conducted a sweepstakes in which people could enter to win the car Tiger Woods uses during tournaments.To enter sweepstakes,consumers had to visit Buick's site.Buick used which promotional mix element on the Internet?
A) Direct marketing
B) Personal selling
C) Television advertising
D) Public relations
E) Sales promotions
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Some marketers believe the Internet will eventually
Q3: One of the most used forms of
Q4: As the market for iPods and MP3
Q5: The most common form of advertising on
Q6: _ organize and format Web-based content in
Q8: All of the methods used to measure
Q9: Which of the following is difficult to
Q10: _ are ads that appear on your
Q11: _ is a specification that uses XML
Q12: Adoption of wireless technology in Asia has