Which of the Following Statements Describes the Relationship Between the Internet

Multiple Choice

Which of the following statements describes the relationship between the Internet and personal selling in an integrated marketing communications program?

A) The Internet is not a good source of leads for a company's sales force.
B) Customer service can only be provided by an actual person.
C) One-to-one relationships can only be established by the salesperson and not on a computer.
D) In a well-designed IMC program,the use of the Internet and personal selling should be complementary.
E) A company's Web site cannot be expected to stimulate trial purchase;only salespeople can do this.