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    Exam 13: The Internet and Interactive Media
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    Which of the Following Is a Traditional Method of Measuring
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Which of the Following Is a Traditional Method of Measuring

Question 22

Question 22

Multiple Choice

Which of the following is a traditional method of measuring the effectiveness of the Internet?


A) Unique visitors
B) Post-click conversions
C) View-through rate
D) Webpage eye tracking
E) Recall and retention

Correct Answer:

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