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    Advertising and Promotion Study Set 2
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    Exam 10: Evaluation of Print Media
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    The Primary Advertising Medium in Terms of Both Ad Revenue
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The Primary Advertising Medium in Terms of Both Ad Revenue

Question 28

Question 28

Multiple Choice

The primary advertising medium in terms of both ad revenue and number of advertisers is:


A) network television.
B) radio.
C) magazines.
D) newspapers.
E) direct mail.

Correct Answer:

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