A Company That Manufactures Paintball Equipment Might Prefer to Advertise

Multiple Choice

A company that manufactures paintball equipment might prefer to advertise in specialized publications such as Paintball Sports magazine rather than general interest magazines and sports magazines such as Sports Illustrated because of:

A) the broader reach of specialized publications.
B) the greater audience selectivity of specialized publications.
C) fewer ads and less clutter in specialized publications.
D) because of the higher degree of pass-along readership.
E) the creative flexibility available in specialized magazines that are not available in general-interest publications.