Which of the Following Comparisons of Primary In-Home Readers of a Magazine

Multiple Choice

Which of the following comparisons of primary in-home readers of a magazine and pass-along readers is true?

A) Advertisers attach greater value to primary in-home readers.
B) Advertisers attach greater value to pass-along readers.
C) Pass-along readers should be totally discounted in evaluating magazine readership.
D) Pass-along readers generally spend more time with a magazine and pick it up more often than do primary readers.
E) Advertisers generally attach greatest value to out-of-home readers.