Which of the Following Statements About Commercial Length Is True

Multiple Choice

Which of the following statements about commercial length is true?

A) Fifteen-second spots are the most common commercial lengths.
B) Increasing media costs have resulted in advertisers preferring shorter commercials.
C) Most advertisers believe shorter commercials cannot deliver a message as effectively as longer commercials.
D) Fifteen-second spots typically sell for about the same amount as 30-second spots.
E) Most 15 second commercials are being converted to 5 second commercials known as split commercials.