In a Market Analysis, the _____ Is Considered a Good

Multiple Choice

In a market analysis, the _____ is considered a good indicator of the potential of the market. It is derived by dividing the percentage of users in a demographic segment by the percentage of population in the same segment and the multiplying the quotient by 100.

A) cost per media (CPM)
B) quantitative advantage
C) index number
D) average frequency
E) relative reach