A(n)_____ Refers to the Approach Used in an Advertisement to Elicit

Multiple Choice

A(n) _____ refers to the approach used in an advertisement to elicit some consumer response or influence feeling.The way this approach is turned into an advertising message is the ____.

A) advertising appeal;advertising campaign
B) creative execution style;advertising appeal
C) creative execution style;advertising campaign
D) advertising appeal;creative execution style
E) brand image;positioning