Which of the Following Statements Is True About Feature Appeals

Multiple Choice

Which of the following statements is true about feature appeals?

A) They tend to be very informative and present a number of attributes that can be used as the basis for a rational purchase decision.
B) They are never used for technical and high-involvement products.
C) They can be used for advertising a product but not a service.
D) They never focus on attributes or benefits that are important to consumers.
E) They stress upon the popularity of a product or service by pointing out the number of consumers who use the brand and the number who have switched to it.