Multiple Choice
A commercial for Honey-Flavored Wheat Chex cereal mix shows a bear made out of Wheat Chex cereal climbing a tree made out of Wheat Chex to reach a beehive made of Wheat Chex.Which type of creative execution does this commercial use?
A) Dramatization
B) Testimonial
C) Animation
D) Straight-sell
E) Slice-of-death
Correct Answer:

Verified
Correct Answer:
Verified
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