Which of the Following Questions Should Be Used as a Criterion

Multiple Choice

Which of the following questions should be used as a criterion when evaluating creative output?

A) Does the creative approach create a segmentation base?
B) Is the creative approach consistent with that used by the competition?
C) Is the ad truthful and tasteful?
D) Does the creative approach support a market aggregation strategy?
E) Does the creative approach use a dramatic execution style?