Multiple Choice
According to Advertising Age, experts in creative advertising don't write books or espouse theories. They see advertising as:
A) an inherent drama working to offset the reality of social issues.
B) an uplifting social force, as a way to inspire and entertain.
C) the replacement for the 20th century salesperson.
D) publicity created through unique selling propositions.
E) a cultural force redefining societal needs and wants.
Correct Answer:

Verified
Correct Answer:
Verified
Q20: Which of the following is one of
Q21: A(n) _ is a series of drawings
Q22: Based on the findings of the study
Q23: In-depth interviews with consumers, focus groups, and
Q24: According to Young's and Graham Wallas' versions
Q26: Who among the following popularized the idea
Q27: _ is a process that involves conducting
Q28: Richard participated in a study conducted by
Q29: Positioning is not preferred by a firm
Q30: Leo Burnett, founder of the Leo Burnett