In 2007,Cingular Acquired AT&T but Renamed Itself Using AT&T

Multiple Choice

In 2007,Cingular acquired AT&T but renamed itself using AT&T.The choice of the name reflected consumers' awareness and recognition of an established brand.Advertising to make consumers aware of new combined firm would more than likely have _____ objectives.

A) sales-oriented
B) market-oriented
C) product development
D) communications
E) product penetration