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    Advertising and Promotion Study Set 2
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    Exam 5: Establishing Objectives and Budgeting for the Promotional Program
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    "Encouraging Current Drinkers of Coca-Cola to Drink More of the Beverage
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"Encouraging Current Drinkers of Coca-Cola to Drink More of the Beverage

Question 38

Question 38

Multiple Choice

"Encouraging current drinkers of Coca-Cola to drink more of the beverage," would be an example of a(n) _____ objective.


A) sales-oriented
B) market-oriented
C) product development
D) communications
E) product penetration

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