Multiple Choice
According to the DAGMAR model,which of the following is a characteristic of a good objective?
A) A good objective is elaborative in nature.
B) A good objective specifies the target audience.
C) A good objective includes both positive and negative points.
D) A good objective specifies the current market share.
E) A good objective is based on sales results.
Correct Answer:

Verified
Correct Answer:
Verified
Q21: Which of the following is an example
Q22: Which of the following is an advantage
Q23: _ is an approach to setting advertising
Q24: As a result of economies of scale,large
Q25: Which of the following statements is true
Q27: The _ function model is based on
Q28: A stereo speaker manufacturer developed advertising objectives,which
Q29: According to the criteria outlined in DAGMAR,which
Q30: Heinz developed a sales promotion program called
Q31: To more fully appreciate the value of