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    Advertising and Promotion Study Set 2
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    Exam 5: Establishing Objectives and Budgeting for the Promotional Program
  5. Question
    Which of the Following Budgeting Procedures Would Be Used If
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Which of the Following Budgeting Procedures Would Be Used If

Question 98

Question 98

Multiple Choice

Which of the following budgeting procedures would be used if a firm wanted a method that is simple to understand and financially safe?


A) competitive parity
B) marginal analysis
C) percentage of sales
D) objective and task
E) arbitrary method

Correct Answer:

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