Which of the Following Statements Describes a Major Advantage Inherent

Multiple Choice

Which of the following statements describes a major advantage inherent in the use of multiattribute models to study consumer behavior?

A) Multiattribute models offer very simple ways to assess attitudes.
B) Multiattribute models focus only on the overall feelings a consumer has towards a brand.
C) Multiattribute models help marketers better understand and diagnose the underlying structure or basis of consumers' attitudes.
D) Multiattribute models view consumer attitude formation and decision making as non - compensatory in nature.
E) Multiattribute models help in predicting attitudes even when the importance that the consumers attach to the important product attributes are unknown.