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_____ Is Likely to Occur When a Point-Of-Purchase Display for a New

Question 68

Multiple Choice

_____ is likely to occur when a point-of-purchase display for a new type of dental adhesive is teamed with a life-size portrait of Clint Eastwood,a man many people who are over 50 admire and want to emulate.


A) Classical conditioning
B) Psychological conditioning
C) Affective modeling
D) Reversal design
E) Cognitive conditioning

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