Multiple Choice
Boxing champion Evander Holyfield is a popular role model for young African-American children,especially in his home state Georgia.An anti-litter ad campaign that features Holyfield attempts to convince children to "Keep Georgia Peachy Clean" just like Evander does.This ad campaign hopes children will want to emulate Holyfield and convince others to emulate the fighter.Thus,a(n) _____ reference group will be created.
A) aspirational
B) disassociative
C) evoked
D) acquisitive
E) integrated
Correct Answer:
Verified
Correct Answer:
Verified
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