When Can a High Credibility Source Be Less Effective Than

Multiple Choice

When can a high credibility source be less effective than a moderately credible source?

A) When a receiver has an unfavorable initial attitude or position on the issue.
B) When a receiver has a favorable initial attitude or position on the issue.
C) When the source is arguing for a position that is not in line with his or her own best interest.
D) When the high credibility source is a celebrity.
E) High credibility sources are always more effective than low credibility sources.