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    Advertising and Promotion Study Set 2
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    Exam 4: Source, Message, and Channel Factors
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    When an Advertiser Wants to Present a Detailed Message with a Large
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When an Advertiser Wants to Present a Detailed Message with a Large

Question 100

Question 100

Multiple Choice

When an advertiser wants to present a detailed message with a large amount of information,which medium should be used?


A) Radio
B) Television
C) Billboards
D) Magazines
E) Transit signs

Correct Answer:

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