Commercials Placed in Programs That Induce Negative Moods Are

Multiple Choice

Commercials placed in programs that induce negative moods are:

A) processed more systematically than ads placed in programs that put viewers in positive moods.
B) processed less systematically than ads placed in programs that put viewers in positive moods.
C) useful when the message is intended to work through a central route to persuasion.
D) useful when viewers are knowledgeable and analyze an ad in detail.
E) helpful in exciting the readers and viewers of the message about the product or the service.