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    Social Psychology Human Nature Study Set 1
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    Exam 15: Applying Social Psychology to Consumer Behavior
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    The Use of Software to Empirically Analyze Online Conversations to Constantly
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The Use of Software to Empirically Analyze Online Conversations to Constantly

Question 11

Question 11

Multiple Choice

The use of software to empirically analyze online conversations to constantly monitor how consumers feel about brands is called _____.


A) sentiment analysis
B) e-commerce
C) social currency
D) data mining

Correct Answer:

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