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    Exploring Marketing Research Study Set 1
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    Exam 1: The Role of Marketing Research
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    _____ Is the Application of the Scientific Method in Searching
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_____ Is the Application of the Scientific Method in Searching

Question 38

Question 38

Multiple Choice

_____ is the application of the scientific method in searching for the truth about marketing phenomena.


A) Marketing
B) Business
C) Marketing Research
D) Science

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