When a Marketing Manager Is Trying to Decide Whether a New

Multiple Choice

When a marketing manager is trying to decide whether a new product launch decision should be postponed until some additional marketing research can be conducted,which of the following questions should this manager ask himself or herself?

A) Is the proposed research expenditure the best use of the available funds?
B) Will the information gained by marketing research improve the quality of the marketing decision enough to warrant the expenditure?
C) Will the payoff from the research be worth the dollar expenditures for research?
D) all of the above