Short Answer
____________________ refers to linking computerized data sources to statistical tools that can search for predictive relationships and trends which allow more accurate prediction of consumers' opinions and actions.
Correct Answer:

Verified
Predictive...View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q58: Knowledge management is the process of creating
Q59: When amazon.com recommends books for purchase when
Q60: A computerized directory that allows users to
Q61: In information technology,_ is data formatted (structured)to
Q62: Input data can come from internal sources
Q64: The goal of a CRM system is
Q65: When Wal-Mart transmits information electronically each day
Q66: Procter & Gamble regularly monitors trends and
Q67: Harold is conducting marketing research to determine
Q68: Which of the following is an example