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    Exploring Marketing Research Study Set 1
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    An Employee Who Pretends to Be a Customer in Order
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An Employee Who Pretends to Be a Customer in Order

Question 52

Question 52

Multiple Choice

An employee who pretends to be a customer in order to observe the sales behavior of a clerk at a cosmetics counter in a department store is called a(n) :


A) secondary data researcher
B) mystery shopper
C) pilot researcher
D) undercover researcher

Correct Answer:

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