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    Exploring Marketing Research Study Set 1
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    Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues
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    The Obligation on the Part of the Researcher to Protect
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The Obligation on the Part of the Researcher to Protect

Question 43

Question 43

True/False

The obligation on the part of the researcher to protect the identity of an individual research respondent is a matter of confidentiality.

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